STYLING SUSTAINABLY WITH UP-FUSE
There's nothing cooler than a fashion statement with a great cause. Meet Up-fuse a fashion and lifestyle brand dedicated to bringing you some environmental friendly bags and other accessories by supporting local communities in Cairo. I, for one, love a brand with a kick ass approach in trying to rid our Earth of its pollution and make it a better place. The designers, Yara and Rania have developed upcycling methods to transform the current plastic bags lying around many garbage areas in Egypt into eco-friendly accessories, such as bags, laptop cases and stationary pouches. Many of their bags are handmade of around thirty upcycled plastic bags, each one having a unique color and pattern. Other than their eco-conscious mandate, they have collaborated with an Egyptian NGO called "Roh El Shabab" located in Cairo's Garbage City to teach many children and women the process of upcycling and offer them better working conditions. Their products are all sustainably produced by local artisans, which provides a deeper connection to the brand's mission. By purchasing one item from Up-fuse you'd be providing health and education awareness, as well as income to the sewers and the Garbage City community.
Up-fuse is the first Egyptian eco-friendly brand that has been taking several actions to make our Earth a better place. This is why I've partnered with them to show you that even the most sustainable products can be styled in a cool and edgy way. Over the next few months, I'll be adding several outfits that can be worn with one of their products. Whether it's for a day out with friends, a brunch party, hiking, going to the gym or even a fancy dinner there are many ways to include Up-fuse in your wardrobe. And hey, you'll be dressing up for a charitable cause. Nothing beats that! It's YOUR turn to take action.
Check out their products and find out more about the brand's story and mission:
Follow along my looks on Instagram via the hashtag: #YKstylesUpfuse
MINI TWIN BACKPACK
I wore this look during my hike at Big Bend National Park in West Texas. I loved that the bag held all my things plus it didn't weigh me down or get too heavy. You can take this bag on a hike, a walk or even to the gym.
This is a much more edgy and retro look. But it just clarifies my point that you can really match anything with this bag. This outfit can be worn on a day out with friends, a casual brunch event or even to the mall.
With the third outfit, I decided to style the bag with a casual but sophisticated denim on denim look. I love mixing high end streetwear with affordable fashion and this look is really what that's all about. Also never be afraid to add a cool backpack for a change, rather than just an everyday clutch. I would wear this outfit to any brunch event for sure!!!
This is the first outfit I styled with the waist bag. I was going for a very sporty athleisure aesthetic for my day out in Soho. This outfit is super cool, trendy and definitely stands out in the crowd. It can be worn on a day out in the city or even a small brunch party with friends.
The second outfit has a total Coachella vibe, especially because of the hair and accessories. I wanted to style the belt bag in a unique way but also showing off how trendy and cool it is. This outfit would look great for a festival, brunch, or even a small gathering with friends.
The third outfit was a more chic brunch look. Bandeaus and striped pants are super trendy right now, especially with a sporty belt bag. I would definitely wear it to a cool rooftop bar or a fun restaurant with friends.